In the UK, an estimated 20 to 40% of all fruit and vegetables grown for human consumption are rejected before they reach the shops. This means that around 9.5 million tonnes of food is thrown away annually. This is mainly because they do not match the supermarkets’ strict cosmetic standards meaning they are not the right colour, shape or size to be deemed attractive for sale.*
Jessica Felton-Page works for Rubies in the Rubble, an ethical food company that fights food waste by using the “unattractive” fruit and vegetables to make beautiful condiments. The company suggests “if we stop wasting food that could have been eaten, the benefit to the planet would be the equivalent of taking 1 in 4 cars off the road.” In 2020 alone, the company cooked 115 tonnes of rejected produce into delicious sauces, rescuing them from going to waste. Their mission is to double that number in the following year.
In early November, Jessica will join a panel discussion on Responsible Businesses, with insights and advice from other career experts in the sustainability profession. Ahead of the event, we spoke to Jessica about her journey from an undergraduate degree in Chemistry to fighting food waste at Rubies in the Rubble and her memories of studying in Bristol. (more…)